Current Studios worked with J. Walter Thompson to develop the Tribeca ReActor, the world's first computerized acting judge. Travelling across the New York to promote the 2016 Tribeca Film Festival, the ReActor challenged people to test their skills acting in iconic movie scenes for a chance to win tickets to the festival.
The ReActor combines voice and facial recognition with real-time background segmentation using a depth-sensing camera to analyze user performance and place that performance into the movie scene. Each performance was recorded and posted to YouTube expanding the reach of the experience.
In this case, the experience delivered the story. The Tribeca ReActor fuelled the television spot and was front and centre of the broadcast campaign reaching the traditional media audience.