Nova Scotia Community College’s STRIVE campaign was developed by Extreme Group to position the school as a leader for a variety of educational opportunities in the province. The campaign centred on the idea of aspiration. These videos showcased the successes and career paths of former and current NSCC students.
Working with Director Andrew Hines, Current Studios produced a series of online videos and broadcast commercials over a week of shooting in the cold winter months of 2016. Shot on the Arri Alexa, the goal was to capture footage that was both cinematic and personal. Interviews were kept conversational, allowing each student to describe their experiences with NSCC in an authentic way.