Digital Innovation

Current Studios focuses on the intersection between human and digital experience. Working with our clients, creative teams and marketers, we help to shape ideas so that creative leads and technology disappears, leaving human interaction at the center of everything we do. Our award winning work includes activations in augmented reality, connected technology (IoT), artificial intelligence, virtual reality (vr), experience design, mobile applications, and emergent tech.


ACURA: WHAT A RACE
THE WHOLE STORY
TRIBECA REACTOR
CIGNA BIOBALL
INTERACTIVE SANTA

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ACURA: 
What a Race

 

Mullen Lowe and Current Studios produced the world’s first augmented reality car race - broadcast live on Facebook. Acura’s “What a Race" highlighted the performance of the 2018 Acura TLX A-Spec with SH-AWD, as it drives across glaciers, through thick jungle, and dodging the lava of an active volcano - all within the augmented reality experience.

A custom fabricated headset, RKT GPS tracking, modified ABS breaks to track vehicle movement, and an assembly of innovative technology led drivers through over 1.5 miles of full scale virtual environments.

Over 800,000 people tuned for a live online broadcast  and engaged through social media tools in order to make real-time changes to the race experience of five online technology influencers. The experience reaching over 4 million people within 24 hours.

 

The Whole Story

 

The Whole Story augmented reality app is a crowd-sourced platform that directly expands to place virtual statues of influential women in prominent locations around the world.

There exists an imbalance in how history describes and remembers the impacts of women and men. In the U.S. only 8% of statues depict women, and The Whole Story set out to close that gap by placing these new monuments in public parks, educating people about the influence these women had on history, and offering the world the opportunity to tell the stories of remarkable women in history.

 

TRIBECA REACTOR

 

Current Studios worked with J. Walter Thompson to develop the Tribeca ReActor, the world's first computerized acting judge. Travelling across the New York to promote the 2016 Tribeca Film Festival, the ReActor challenged people to test their skills acting in iconic movie scenes for a chance to win tickets to the festival.

The ReActor combines voice and facial recognition with real-time background segmentation using a depth-sensing camera to analyze user performance and place that performance into the movie scene. Each performance was recorded and posted to YouTube expanding the reach of the experience.

In this case, the experience delivered the story. The Tribeca ReActor fuelled the television spot and was front and centre of the broadcast campaign reaching the traditional media audience.

 

Cigna Bioball

 

The future of healthcare and a focus on preventive care were the centre of this live event experience. Current Studios was hired by OMD to create an interactive room experience that  where the players biometrics influence the experience of this two player game.

Providing an entertaining way to understand key biometric measurements of health required an assembly of technology including 10x10 LCD room with a responsive LED floor. Players held a custom fabricated “BioBall” which captured the pulse and connected the user to the visual experience. Players were equipped with a Microsoft Hololens was used to reveal 3D elements, particles and their own biometrics in holographic form.

The project debuted at Disney World in 2016 with over a thousand players over a few days, then moving beyond to regional events including Disney Land in Anaheim.

 

INTERACTIVE SANTA

 

What if you could text with Santa?

In partnership with creative agency Arnold Worldwide, we helped answer that question through an interactive storefront in Boston’s historic Faneuil Hall. Passersby discovered a “virtual Santa” that they could engage via an SMS conversation powered by Arnold’s AI and IBM Watson, helping Santa determine whether they were naughty or nice. Bridging the digital and physical worlds, elves hiding in the storefront were then dispatched by Santa to surprise visitors with relevant gifts.