Working with the agency, Colour Social in Toronto, Current Labs created a Facebook application for TUMS. Players can create and customize their own food trucks on Facebook and share these trucks with their friends. This application also included a contesting component in which users voted on others trucks. The more votes, the better your chance in winning. A specific goal of new Facebook likes was set at the beginning of this project and that goal was exceeded within 4 weeks of the application being live.