Tribeca ReActor


Current Studios worked with J. Walter Thompson NY to develop the Tribeca ReActor, the world's first computerized acting judge. Travelling across the Big Apple to promote the 2016 Tribeca Film Festival, the ReActor engaged New Yorkers to show off their acting skills in iconic movie scenes for a chance to win tickets to the festival.




The ReActor combines vocal and facial recognition as well as real time background segmentation using the Intel RealSense 3D depth-sensing camera to analyze user performance and seamlessly immerse the user into the movie scene. Recorded video clips of the user's best take were posted to YouTube to spread the fun and the ReActor made an appearance with Current's own Steve Martell on Fox News' Good Day New York.

To compliment building the ReActor, Current Studios produced the teaser advertisement to promote the campaign. With Andrew Hines back on board as Director, the ad sees the ReActor making its way through the streets of Tribeca with users testing their acting skills.

Michael Rapaport

Michael Rapaport

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