To promote the launch of TD Bank’s MySpend app Current created an AR game to test people's ability to juggle their personal budgets. Think Augmented reality Price is Right.
TD Canada Trust took the game on the road and visited frosh week campuses across the country. Event staff armed students with Samsung tablets. Students scanned a wall of items typically found on their college shopping list to generate a tally and win prizes for being under or on budget.
“ The highest student engagement for an event we have every had” TD bank.