A free augmented reality iPhone and Android app that gets better the more you, well, shop. Marvel, Current Labs and Walmart partnered up on the Super Hero AR which is both a game and in-store experience. The game, which lets you act as any one of six super heroes and fight enemies overlaid on top of your real world, starts with just one super-hero ready to play: Hawkeye. To play as the other, somewhat more powerful (and cool) heroes like The Hulk and Iron Man, you need to visit your local Walmart and point your smart phone at the “target image” on one of the many Avengers placards around the store. 

In another entertaining twist, you can stand shoulder-to-shoulder with your favorite Marvel/Avenger superhero—at least in in augmented reality. Placed throughout 3500 Walmart locations will be special hero placards. When you point your phone at one of them (as long as you already have the game installed) a life-size version of the hero will appear beside you — on screen, that is. You can take a photo, save it or instantly share it to your Facebook friends.