Rogers Connected Zone AR App
Current partnered with SDI Marketing to produce an AR-powered app for the Rogers Connected Zone at sports events across Canada.
Launched at the 2015 Rogers Cup, the app was expanded to join the Rogers team on the road to Hometown Hockey, Kraft Hockeyville events as well as featured at home games for the Toronto Blue Jays, Toronto Maple Leafs, Vancouver Canucks and Edmonton Oilers.
Rogers-branded floor decals are scanned to bring athletes and celebrities to life for a unique photo opportunity.
Some athletes are even custom scanned in 3D by Current Studios.
Thousands of photos from the events have been shared online, drawing attention to the interactive Rogers Connected Zone.