Nova Scotia Community College’s STRIVE campaign was developed by Extreme Group to position the school as a leader for a variety of educational opportunities in the province. The campaign centred on the idea of aspiration and working to become the best version of ourselves. These videos showcased the successes and career paths of former and current NSCC students.
Working with Director Andrew Hines, Current Studios produced a series of online videos and broadcast commercials over a week of shooting in the cold winter months of 2016.
Shot on the Arri Alexa, the goal was to capture footage that was both cinematic and personal. Interviews were kept conversational, allowing each student to describe their experiences with NSCC in an authentic way. With the help of The Postman Post Production and Rich Aucoin’s original score, the interviews and footage were carefully moulded a series of videos that we couldn’t be prouder to have a hand in creating.
Stephanie comes from a “horsey family.” She started her career path in a business program and realized that working behind a desk was not for her. Stephanie decided to tie her love of horses with a career in recreational therapy in a way that is impactful on her life, but also helps people physically, emotionally and socially.
“I never would have dreamt that I would be able to have this job, to be able to spend numerous hours here at the barn, but also help people.”
This winter we met Aaron, a young man who turned his life around through boxing and is now on his way finishing the Business Administration program at NSCC Marconi campus. Aaron is a role model for the youth he trains in the ring and is a living example of what it means to strive to be a better version of yourself every day.
"If you want to be... not the best, but if you want to be better than who you were yesterday, it really takes that dedication and I want to be a living example of that."
When asked if Callum would be able to jump into the open ocean for the NSCC Strive campaign, it took seconds for him to excitedly reply, “Yes!” He is made for the water and has been since he was a child. Callum now explores the mysteries of the ocean now through developing underwater technology after completing the Ocean Technology program at NSCC Waterfront campus.
“Humans are drawn to the ocean and I think it’s really because the ocean is a mystery.”
Emmanuel did not come from money, but he was always filled with passion and ambition. It’s these traits that allows him to finish the Business Administration program at NSCC and make the money he has always dreamed of. He now uses that money to make a difference in his community.
“Your heart needs to be on fire for what you do and how you live.”
Always trying to express himself through his art of cosmetology, Thomas strives to stand out in a small town. He sees the importance of running his business in rural Nova Scotia and though he has big city dreams to expand, his heart is in Antigonish. Thomas always had a creative spirit, but used NSCC to expand his skill set and become the talented hair stylist that he is today.
"Being from a small place and having really big dreams, it's really easy for someone to tell you that what you want to do with your life or where you see yourself won't happen ... but it's totally possible.”
When Gabrielle’s baby boy was diagnosed with a life-threatening illness, she felt completely helpless. She found strength in knowledge and completed the NSCC Practical Nursing program after seeing the care that the doctors and nurses provided her son. She is now able to provide that same help and support for not only her son, but other people in need.
"You can overcome obstacles. You can be whatever you want to be. Your destiny and your fate is your own."
Client: Nova Scotia Community College
Agency: Extreme Group
Director: Andrew Hines
Director of Photography: Kevin Fraser
Post Production: The Postman
Editor: Peter Giffen
Music Composition: Rich Aucoin
Director of Photography (Behind the Scenes): Martin Noel