What if you could text with Santa?

In partnership with creative agency Arnold Worldwide, we helped answer that question through an interactive storefront in Boston’s historic Faneuil Hall. Passersby discovered a “virtual Santa” that they could engage via an SMS conversation powered by Arnold’s AI and IBM Watson, helping Santa determine whether they were naughty or nice. Bridging the digital and physical worlds, elves hiding in the storefront were then dispatched by Santa to surprise visitors with relevant gifts.