Toys R US Is Launching Interactive Northwest Product Using BoostAR Mobile App

Shoppers looking for something unique this holiday season can find it at Toys R US! The global toy retailer is stocking its shelves with Northwest licensed throws and huggers that unlock 3D experiences and games using augmented reality.

By purchasing Northwest licensed product and downloading the free Boostar mobile application (iTunes and Google Play) kids unlock unique gaming experiences. In one instance, a Mickey Mouse throw becomes an interactive puzzle. In another instance, Hello Kitty comes to life, sitting beside you for a photo op. For the Batman fans out there, a Dark Night blanket reveals Gotham city in 3D.  The game begins where players are encouraged to stop Bane with their Batarang.

“The Boostar experience is designed to allow kids to naturally explore, while connecting digital games with the real world around them.” explains Nate Kroll, President of Boostar. “It’s about expanding the possibilities of toys, games, and traditional products that our children already love. That’s why these beloved brands and characters so easily find a home within Boostar.”

Boostar, the AR Entertainment Company, uses augmented reality to connect mobile games and experiences to consumer products including T-shirts, blankets, throws, wall decals and toys. Boostar is owned by Ad-dispatch, an international leader in bridging the gap between digital experiences and the physical world.