The idea of a character from a story transitioning from the real world to the an imaginary world has been told over and over. Neverland, Narnia, The Land of Oz or even Tron or the Matrix—it’s powerful as imagery—but just imagine experiencing it yourself.
With AR/VR (augmented reality/ virtual reality) we are now able to provide the magical experience of being in the real world and transitioning to an immersive virtual reality world. Imagine you’re in your bedroom and a wall falls away opening a door to land of monsters and dragons.
Or better yet—at an experimental marketing event the beverage product is enhanced with AR and when the user touches the bottle they are transformed to a VR world of happiness. But what if your product wants to implore sympathy or empathy. Have the user transported to a 360 VR video 1st person perspective and see what its like in someone else’s shoes.
We see AR/VR as great executions for trade show booths, exhibits, experiential marketing events and more. AR/VR uses a combination of augmented reality software, virtual reality software and VR headsets (Google Cardboard, Gear VR, Oculus etc) we can provide experiences like these and more.
At Current we provide all production requirements for AR/VR. Our computer vision, AR and game developers are some of the worlds most experienced AR/ VR experts. Our animation teams have been Pixar vetted and our video production teams have filmed TV production, commercials and 360 video around the world.